LinkedIn 101 — Part II: A Comprehensive Beginners Guide To LinkedIn

Optimise your profile using these tips

Photo by Greg Bulla on Unsplash

If you haven't read Part I of this LinkedIn series, feel free to go read it first via this link.

In this article, I will focus on the following 4 topics:

1. How to make your profile stand out
2. Networking on LinkedIn
3. Posting on LinkedIn
4. LinkedIn ‘culture’

1. Tips on Making Your Profile Stand Out

Tip #1: Have A Formal Profile Picture

A professional, formal profile picture can go a long way. This shows that you understand the difference between a professional work environment or network (such as LinkedIn) and other informal settings.

It is crucial that you are wearing work-appropriate clothing in your profile picture, as it is usually the first impression that your profile viewers get about you.

The easiest thing to do is wear a white shirt and ask one of your friends to take a picture of you against a white wall. This is fault-proof.

Tip #2: Relevant Skills